The CUPRA Formentor announced as the official car of the World Padel Tour.
After starting production of the CUPRA Formentor at the Martorell plant, CUPRA has decided to boost the visibility of the first vehicle uniquely designed and developed for the brand. The new model will become the official car of World Padel Tour (WPT) and will be displayed at all of the professional padel circuit tournaments. In addition, the five CUPRA padel ambassadors have been given their own customised version of the Formentor to drive.
The designation of the CUPRA Formentor as WPT’s official car was confirmed during the tournament held in Barcelona, attended by CUPRA Director of Strategy, Business Development and Operations Antonino Labate, and WPT President, Ramón Agenjo.
Speaking about the announcement, Labate said: “The Formentor represents the essence of CUPRA, a rapidly growing young brand that strongly identifies with the success story of padel. Our presence in this sport enables us to reach an audience with whom we share passion, determination and sportiness, as well as a contemporary lifestyle. With this new model, we aim to exceed our initial goal of doubling our sales volume and reaching new international markets, and we want World Padel Tour to be a part of this expansion.”
Furthermore, WPT President, Ramón Agenjo affirmed: “It is a great pride for us to be part of this unique adventure, side by side with such a renowned brand. In CUPRA’s new project, we see many of the values and principles that inspired the World Padel Tour since its beginning, such as the passion for sport, the need to offer an outstanding quality and the will to satisfy the most demanding customers. The launch of the CUPRA Formentor, the brand’s first exclusive model, couldn’t have found a more suitable fellow traveler than the fastest growing professional competition of the century”.